By Nature is an online retailer based in London, UK specialising in organic and ethical products.

The store offers a wide selection of organic, fair-trade and recycled products for eco fashion, bed & bath, home, gardening, dining, children etc..

By Nature is more than just a shop - it's about aspiring to a certain way of life: a lifestyle that combines a desire for style and quality with care for the environment and respect for people; a lifestyle that doesn't see this as a compromise; an "ethical lifestyle." By Nature is dedicated to help consumers make to right choices for a more sustainable world.